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15th May 1940: The world’s first McDonald’s restaurant opened in California

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The McDonald brothers had successfully run the ‘Airdrome’ hotdog stand in Arcadia, California, for three years before they began their first McDonald's Bar-B-Que restaurant in San Bernardino. The restaurant had twenty-five items on the menu, and was typical of restaurants of its time where customers arrived by car and were served by waiting staff known as car hops.

In 1948 the brothers streamlined their entire restaurant experience when they temporarily closed the restaurant for remodelling. It reopened in October 1948 with a new design where customers ordered food directly at the counter. The brothers also reduced the number of items on the menu and introduced their Speedee Service System that adopted an assembly line approach to simplify food preparation.

Many of these design innovations had first been introduced by the White Castle hamburger chain in the 1920s, but the success of the McDonald brothers’ restaurant saw them seek opportunities to expand their business. In 1953 they began to offer franchise opportunities, firstly of the serving system and then of the entire brand including the name and the architectural design.

The aggressive expansion of the McDonald’s brand was overseen by Ray Kroc, originally a provider of milkshake machines, who persuaded the McDonald brothers to franchise the restaurants throughout the country. The brothers agreed, and received 0.5% of gross sales in franchised restaurants. Kroc completely bought the brothers out in 1961. He paid them $2.7 million for the business, and went on to create the global chain we know today.

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58 comments

    1. Barry Inglett

      Ray Kroc stole the idea from the McDonald brothers. He was working at the San Bernardino location and took what he saw and opened the Ohio location using both the name and the Arch design created by the McDonald brothers. Once he had sufficient money he bought the original location for pennies on the dollar of the historical value it was actually worth. He never cared about what happened to the brothers.??‍♂️

    2. Timothy O'Brien

      If White Castel didn’t patent the system, which I don’t think they could, it was open for someone else to use their model. BTW, the assembly line was created by Ford. So, you could say that WC stole from him.

  1. C U

    McDonald’s employee Handbook and all computer lessons from being hired at McDonald’s teach you that ray kroc founded McDonald’s and 1955 we now all know this as Bullship

    1. HistoryPod

      A variety of royalty-free image archives. The Google and Bing ‘copyrighg free’ searches can be useful, but I prefer archives to avoid any potential for mistakes.

    1. 525Lines

      @A. Nonny Mouse They had toys and happy meals? Okay. That’s news to me. And I do remember some commercials over the years. I think my first visit to a white castle was maybe ’77.

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